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The name of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. Get the latest news for advertisers and more on our Facebook for Business Page. ...
campaign is the top-level category where you decide your ad objective. An ad set is the second-level where you decide which audience you will be targeting, where you are sending traffic, and how much you want to spend.
Campaign budget optimization (CBO) lets Facebook automatically distribute ad spending across your entire ad campaign, whereas an ad set budget gives you the control to decide how much money each ad set should get
An ad set tells your ad how to run. At the ad set level, you'll create an audience for your ad using Facebook's targeting options. You'll define your audience by choosing things like location, gender, age and more. You'll also create a budget and set a schedule for your ad and choose your placements.
The Ad Set Level: What You Need to Know
  1. Ad set options. ...
  2. Name your ad set.
  3. Select the Facebook Page you want to promote.
  4. Create or select your audience.
  5. Select your placements manually, or turn on Automatic Placements.
  6. Select your optimization event for ad delivery.
  7. Set a cost control.
It's always a good idea to run multiple Facebook ads in each ad set. We recommend running 3 to 5 ads per ad set. This allows you to optimize your campaign and helps you to drive down cost per acquisition and keep your campaign running longer before it burns out.
  1. Open your Ads Manager or Power Editor and click +Create Campaign. ...
  2. After you have selected Campaign Objective, you'll advance to the Ad Set tab.
  3. Once you're in Ad Set tab select Create Multiple New Ad Sets from the drop down menu at the top of the screen.
Facebook ads are targeted to users based on their location, demographic, and profile information. ... After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive. Users then see your ads in the sidebar on Facebook or in their newsfeed.
The first level, the campaign, is the basis of your ad. Each Facebook ad campaign is made up of three parts. At the campaign level, you choose your objective, which is the action you want people to take when they see your adsFacebook has three objective categories: Awareness, Consideration, and Conversion.05-Apr-2017
An ad campaign is a set of advertisements that revolve around a single message and are intended to achieve a particular goal. For example, a company might create an ad campaign to meet one of the following business objectives: To create brand awareness for a new product. To drive sales of a product or service.
At the ad set level, you can edit your ad set name, audience, budget, schedule and delivery choices.
The name of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. Get the latest news for advertisers and more on our Facebook for Business Page. ...
campaign is the top-level category where you decide your ad objective. An ad set is the second-level where you decide which audience you will be targeting, where you are sending traffic, and how much you want to spend.
Campaign budget optimization (CBO) lets Facebook automatically distribute ad spending across your entire ad campaign, whereas an ad set budget gives you the control to decide how much money each ad set should get
An ad set tells your ad how to run. At the ad set level, you'll create an audience for your ad using Facebook's targeting options. You'll define your audience by choosing things like location, gender, age and more. You'll also create a budget and set a schedule for your ad and choose your placements.
The Ad Set Level: What You Need to Know
  1. Ad set options. ...
  2. Name your ad set.
  3. Select the Facebook Page you want to promote.
  4. Create or select your audience.
  5. Select your placements manually, or turn on Automatic Placements.
  6. Select your optimization event for ad delivery.
  7. Set a cost control.
It's always a good idea to run multiple Facebook ads in each ad set. We recommend running 3 to 5 ads per ad set. This allows you to optimize your campaign and helps you to drive down cost per acquisition and keep your campaign running longer before it burns out.
  1. Open your Ads Manager or Power Editor and click +Create Campaign. ...
  2. After you have selected Campaign Objective, you'll advance to the Ad Set tab.
  3. Once you're in Ad Set tab select Create Multiple New Ad Sets from the drop down menu at the top of the screen.
Facebook ads are targeted to users based on their location, demographic, and profile information. ... After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive. Users then see your ads in the sidebar on Facebook or in their newsfeed.
The first level, the campaign, is the basis of your ad. Each Facebook ad campaign is made up of three parts. At the campaign level, you choose your objective, which is the action you want people to take when they see your adsFacebook has three objective categories: Awareness, Consideration, and Conversion.05-Apr-2017
An ad campaign is a set of advertisements that revolve around a single message and are intended to achieve a particular goal. For example, a company might create an ad campaign to meet one of the following business objectives: To create brand awareness for a new product. To drive sales of a product or service.
At the ad set level, you can edit your ad set name, audience, budget, schedule and delivery choices.
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